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How Poverty Creates Innovation: Watch Marketing Legend Muzi Kuzwayo’s TEDxSoweto Talk

How to Fix South AfricaMuzi Kuzwayo, marketer, adman and author, recently gave a TEDxSoweto talk titled “The magic we need to change Africa is inside us”.

Kuzwayo is the founder of Ignitive, former CEO of leading advertising agency TBWAHuntLascaris and an executive director of Project Literacy, an organisation dedicated to promoting literacy in South Africa.

He is also the author of the best-selling books Marketing through Mud and Dust, There’s a Tsotsi in the Boardroom and Black Man’s Medicine, as well as a contributor to How to Fix South Africa: The country’s leading thinkers on what must be done to create jobs.

“I was born 50 kilometres east of Johannesburg in a place called Daggafontein,” Kuzwayo says. “So when I started working, I found white people buying dagga for R5 – so much money!”

He continues on a more serious note, explaining how poverty sparked his interest in marketing. Omo washing powder, for example, had the tagline “works even in cold water” – as there was no hot water available to its target marker – and the brand became the market leader.

Watch the video:

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With a combination of humor and straight talk, author, marketer and adman Muzi Kuzwayo takes us through slices of his own life of poverty, resilience and inventiveness to show that his wish for a future when Africa produces the best quality in the world is a real possibility, despite the odds.

Book details

  • How to Fix South Africa: The country’s leading thinkers on what must be done to create jobs edited by Ray Hartley
    EAN: 9780620549882
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